Since people often ask me how do they go about having me make a gown for them I thought I’d write about a particularly memorable bridal consultation I had last year, and since it’s also about Mother’s Day, it’s kind of pertinent for this weekend!
At the beginning of March 2013, while busily finishing two gowns due at the end of the month, I got an email from a bride enquiring about a gown. I told her that I didn’t have time to do a full design consultation until April but offered to let her stop by my studio to see me and some nearly finished gowns in action.
Since this could possibly be her and her gown in the future it might be nice for her to see the actual process up close, so she stopped by briefly one evening and I showed her the gown I was working on and let her look through my portfolios. The following week she scheduled a formal design consultation in May; her mom would be coming to town for Mother’s Day weekend and was really excited to meet me.
Typically, for a design consultation I set aside an hour to meet with the bride at my studio and discuss every conceivable wedding detail; look at my fabric treatment samples and sometimes even try on existing gown samples that I have. Then, based on all the information I’ve gathered I will do sketches and meet with her again in a week or two for her to see the design options I’ve created. This bride’s mom was only going to be in town for the weekend and really wanted to be there to see the sketches, so I agreed to do the whole process within a two-day window!
During the consultation we talked about everything from the groom’s attire to the wedding cake (this bride had sent me a power point presentation of all her wedding planning and inspiration photos, which I fully appreciate – the more information I have the better!). They were scheduled to come back on Sunday afternoon to see the sketches but as soon as they left on Saturday I had a mini panic-attack: how was I going to come up with this girl’s wedding gown in such a short amount of time?! Should I cancel the next day’s meeting and tell them I needed more time to gather my thoughts and do the sketches? I put it out of my mind for the rest of the day and went out to dinner with a friend, who reminded me that I work best under pressure anyways!
The way my creative process works is to shift focus to something completely different for as long as it takes for the ideas and information I’ve gathered to sort themselves out in the back of my mind and percolate on their own time. Then, once I’m ready to sketch, I’ll go through my fashion history books, old sketchbooks, and style files (which are my encyclopedic collection of magazine tears––an analog Pinterest, if you will!) to see what details pop out at me for the particular bride I’m sketching for. I never really know what I’m going to design for the bride until I put pencil to paper and start drawing.
I sketched two new options; the first of which I lingered on longer with my pencil. There was something about it that kept speaking to me for this bride but I had no idea if she’d like it or not. I also pulled some sketches I’d done previously but never made from my archives.
When they arrived to see the sketches I prefaced the reveal with, “Keep in mind that this is just a starting point, so let me know what you like and what you don’t…obviously I didn’t have as much time to think about these as I usually would.”
Not sure how they’d react, I prepared to for the worst while they silently inspected my sketchbook but thankfully the opposite happened: the bride pointed to sketch number one and said, “I love this one, I think it’s just perfect, it’s so me!”
Then the mom, who had remained uncharacteristically silent up to this point, piped up enthusiastically, “As soon as I saw that drawing I knew my daughter would pick it because it is just so her! How did you come up with it? Everything about it—it’s just perfect for her!” She went on to explain that they had spent the previous afternoon unsuccessfully trying on gowns at other salons, and decided she needed a certain type of waistline and bodice, none of which existed anywhere, and all of which were right there in my sketch. She was so impressed with how I had figured out each of those specific lines and proportions all from just meeting with them for an hour.
So there was a reason I had spent more time on that first sketch; it was this bride’s dress! (Neither of these photos are of her gown sketch–gotta keep the design a secret until her August wedding!)
With the gown picked, we started talking about a veil which I sketched right there next to the gown drawing. As a general rule, if I’m going to make a bride’s dress and she wants a veil I like to make it too. That way it is perfectly suited to her and her gown and can be made to highlight or compliment certain important details of the dress.
In any event, the best part about this consultation was the special note the mother of the bride sent with the deposit check letting me know what a special Mothers Day it had been for her to spend it with her only daughter and to see the gown I had designed that was just perfect for her… That’s what I love about my job: being an intimate part of important life events and providing something that creates special memories for families. I’m so excited to get working on this particular dress, you might have seen bits and pieces of it on Instagram.
